GA4 Channel Definitions
Base URL & UTM Parameters
The destination URL for your campaign
Where the traffic comes from
How the traffic gets to you
What campaign it's for
Generated Tracking Template
Enter parameters to generate URL...Build campaign tracking URLs
The destination URL for your campaign
Where the traffic comes from
How the traffic gets to you
What campaign it's for
Keywords for paid search campaigns
Used to differentiate similar content or links within the same ad
A unique identifier for your campaign
Platform where marketing activity is managed
Type of creative (display, video, search, etc.)
Targeting criteria (remarketing, prospecting, etc.)
No custom parameters added. Click "Add Parameter" to add custom tracking parameters.
Enter parameters to generate URL...Give your template a descriptive name
No templates saved yet